The Los Angeles Times may start a free daily tabloid, in a bid to up its circulation, reports Reuters via Yahoo! News. Sister paper Chicago Tribune already has such a paper, called Redeye, which reaches 600,000 readers - a large number for a newspaper - many reportedly in the desirable 18-34 demographic.
Several newspapers publish such freebie papers to counter loss of subscriptions and paid ads resulting from popularity of the Internet.
Sunday, September 30, 2007
Possible Free Tabloid from LA Times
Posted by Unknown at 4:35 AM
Labels: Chicago Tribune, Los Angeles Times, Redeye, tabloids