Sunday, September 30, 2007

Possible Free Tabloid from LA Times

The Los Angeles Times may start a free daily tabloid, in a bid to up its circulation, reports Reuters via Yahoo! News. Sister paper Chicago Tribune already has such a paper, called Redeye, which reaches 600,000 readers - a large number for a newspaper - many reportedly in the desirable 18-34 demographic.

Several newspapers publish such freebie papers to counter loss of subscriptions and paid ads resulting from popularity of the Internet.