A study by Screen Digest Magazine predicts that the aggregate U.S. and European movie download biz will be $1.3 billion by 2011, reports Variety -- only 3% of the total home vid market.
Why so low? Lack of a "single download model," the trade paper reports. Presumably this refers to the diversity of formats and websites. In other words, the only one-stop shopping for movies will probably continue to be pirate services such as BitTorrent servers. :(
Terminology refresher:
Electronic Sell Through (EST) = download-to-own = customer downloads the movie and gets to play it forever on the proprietary player corresponding to the format of the file - analogous to home-video sell-through (sale).
Broadband video-on-demand = download or streaming that is playable for a limited time only - analogous to home-video rental.
Showing posts with label Electronic Sell Through. Show all posts
Showing posts with label Electronic Sell Through. Show all posts
Wednesday, September 5, 2007
Slow Growth for Movie Downloads
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