Disney's MVNO is N.O.G.O., Again

Disney is shuttering its Disney-branded cellphone service, reports Variety. The service ran on the Sprint network, which meant that Disney was an MVNO, or Mobile Virtual Network Operator.

Last year, Disney closed down its ESPN-branded MVNO operation. In sports terms, that's 0 for 2. Seems like outside content brands just don't translate into the mobile network world.