No End to DVD Format War In Sight, Report Says

The high def DVD format war will continue at least through 2011, predicts a report by Screen Digest, as reported in Video Business Magazine. The sales split between Blu-ray and HD DVD will be 50-50 at that point, and both formats will have widespread support from consumers, and probably from all studios. In other words, if the report's right, there probably won't ever be a single winner.