Lulu Ululates Over Hulu

Lulu.com is suing Hulu.com for trademark infringement, reports CNET. (To "ululate" means to howl or wail, and when else am I ever going to get to use that word?)

Crux of the complaint is that the names and business models are too similar and will cause consumer confusion. The names certainly are similar, but the business models seem different: Lulu.com is a self-publishing service (print, publish and sell your own books), whereas Hulu.com is a recently-announced digital video company jointly owned by NBC Universal and News Corp. I'm not sure where the confusion lies, but I guess we'll see.