Friday, October 26, 2012

Hollywood Sign Owner Cries Foul Over Ad Agency 'Infringement'

Visit the website for The Brooklyn Brothers, a New York ad agency, and you’ll find a splash page announcing their new Hollywood venture, called BB Hollywood. It’s a snazzy looking page – a photo of the Hollywood sign with “BB” photoshopped in, to form “BBHOLLYWOOD” in the iconic white staggered, blocky typeface.

But it turns out the splash page has already made more of a splash in Hollywood than the agency intended. When it showed up in a New York Times story identified as the new venture’s logo, at least one person in LA took notice.

“I’ve already sent it over to our attorney for a cease and desist (letter),” Jeff Lotman told The Hollywood Reporter. Lotman is the CEO of Global Icons, a licensing agency that represents the Hollywood Chamber of Commerce. The non-profit Chamber, as much of Hollywood knows, owns a trademark in the Hollywood sign – and they police it vigilantly.

Details: The Hollywood Reporter.

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