Wednesday, June 10, 2009

Trademark Protection and Facebook User Names

Trademark protection just got a slightly more complicated, but in a good way. Starting now, there’s a new step that trademark holders or their attorneys should take to protect their trademarks or service marks.

You probably already know that registering domain names corresponding to your marks gives you important practical protection. Now Facebook has entered the equation. Starting this Friday, June 12, users will be able to register a Facebook user name on a first-come, first-served basis at It’s about time—the old format for accessing someone’s profile included a string of random digits. My old Facebook URL looks like this: My new one will be nicer.

Competing social networking sites, such as LinkedIn and MySpace, have had plain-language user names for a while now. But the new Facebook scheme has something built in that the other sites apparently don’t: a mechanism for trademark protection. That’s welcome news for rights-holders. Here’s how it works.

At, there’s a “Preventing the Registration of a Username” form for entering your company name, title, email, trademark, and registration number. (Oddly, there’s no place to enter your own name.) As that last data item suggests, only registered marks are eligible, although I’d recommend that holders of trademark applications in process simply enter the application number instead. Filling in the form will prevent someone else from using your trademark as a user name.

What happens if an infringer registers your trademark before you fill out the form? In that case, fill out Facebook’s “Notice of Intellectual Property Infringement (Non-Copyright Claim)” at and hopefully the matter will be taken care of. Facebook doesn’t describe the procedure it follows for these forms.

Finally, what if someone maliciously fills out the “Preventing the Registration of a Username” form and blocks you from using your own mark as a user name? Facebook’s FAQ (at doesn’t address that, but I’d suggest filling out the Notice of Intellectual Property Infringement (Non-Copyright Claim) form and providing as many details as known.


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  1. This comment has been removed by the author.

  2. Good post! But do you think that a protected trademard on facebook can prevent an idividual to register in fullname is this one is identical to the trademark?

  3. I think it's terribly ironic that everyone is making such a big deal about this, especially considering other social networking sites have done this since day one. However, it's def got PR advantages for F/B since everyone is scrambling not only to protect their marks, but to get their names as their extensions. I'm so glad my name isn't John Smith...

  4. I agree, it's quite ironic that facebook's announcement and very quick implementation of this has garnered so much attention in such a short amount of time. Speaks to their market power!

  5. This is not true, Facebook has declined repeatedly to give us back our trademarked business name and told us basically to go fish, telling us to deal directly with the user using our trademarked username, a user that registered to Facebook apparently at the age of 12 and is now 16 and won't answer any of our direct messages, Facebook should be held accountable by any trademark infringement in that case.

  6. Same experience; facebook would not uphold our trademark and told us to deal with the user using our trademarked username directly.