But there's an irony that may escaped notice - writers are claiming their digital destiny at the cost of their core focus: they're becoming directors and producers as well. Now, that's not unusual; it seems like everyone's mixing in each other's business today. Apple was a computer company; now they're also a music distributor. Microsoft was a software company; now they're gamers as well. Google was a search company; today they're a video network (by virtue of owning YouTube) and a lot of other things. On an individual level, print reporters now make Internet videos as well, and all sorts of people are bloggers (even attorneys).
Yet, it's a big change for many writers, who are often not managerial or entrepreneurial, unless they're already hyphenates: writer-producers (such as television showrunners) or writer-directors (about 10% of the Writers Guild), for instance. There are even a few writer-actors, such as Matt Damon and Ben Affleck - indeed, the latter's now a triple-hyphenate, as he's now a director as well (Gone Baby Gone).
Still the irony remains: the strike, in part, is about claiming respect, and fair compensation, for writers as writers - but to attain that respect writers may have to do something other than write. It's a sad world that way, or an exciting one, or maybe both.
This article first appeared on the Huffington Post on January 7, 2008.